For nearly a century, HWY Partners has helped brands navigate an ever-changing retail landscape through strong relationships, deep market expertise and a relentless focus on execution.
A lot has changed since 1927. The way we do business has evolved with it. What hasn’t changed is how we show up for our clients, our customers and each other.
Relationships aren’t a line in our capabilities deck. They’re how we’ve built our business for nearly 100 years.
We know the retailers. We understand the markets. We stay close to our clients. And we bring those relationships together with data, strategy and execution to help brands find opportunities and turn them into sustainable growth.
Because in this business, who you know matters. What you do with those relationships matters even more.
A century of adapting, evolving and helping brands grow.
Deep market knowledge from Maine to Virginia.
Broader capabilities through our partnership with Consolidated Sales Network.
Experience across grocery, convenience, drug, club, wholesale and beyond.
Our scale gives brands access to experienced teams, established retail relationships, data and resources across the Northeast.
Our culture keeps things personal.
You’ll know your team. You’ll be able to reach them. And you’ll work with people who understand your business and take ownership of the outcome.
That’s not a service model. It’s how we work.
Great brokerage requires more than making the introduction.
We dig into the business. We ask questions. We find opportunities. We solve problems. And when something needs to get done, we roll up our sleeves and get after it.
See the bigger picture and identify where the opportunities are.
Retail moves fast. So do we.
Accountability doesn’t stop when the meeting ends.
To our clients. To our customers. To what’s happening in the market.
We have strategically divided our operations into three sales divisions including: Grocery North, Grocery South, and CSD (Convenience, Specialty, & Dollar). This division of labor allows our team of category experts to tailor their focus and expertise to the specific needs of each market segment.
By organizing our efforts into these distinct sales divisions, we provide our clients with the most effective and personalized service possible. Below is a breakdown of the key retailers we work with across each division.
The Grocery North division is based out of Grimes, IA and includes coverage for: Hy-Vee, Fareway, UNFI, Target, the Colorado & Wisconsin Grocery Markets, and MYA’s Distribution Division (including Pantryful.com).
The Grocery North division is based out of Grimes, IA and includes coverage for: Hy-Vee, Fareway, UNFI, Target, the Colorado & Wisconsin Grocery Markets, and MYA’s Distribution Division (including Pantryful.com).
The Grocery North division is based out of Grimes, IA and includes coverage for: Hy-Vee, Fareway, UNFI, Target, the Colorado & Wisconsin Grocery Markets, and MYA’s Distribution Division (including Pantryful.com).
HWY isn’t your average broker. We pride ourselves on the difference we provide to our clients and customers as an HWY Partner. Below we have outlined some of the areas we provide expertise, setting us apart as a leading broker in the consumer packaged goods (CPG) industry.
Sales
Our extensive sales network is one of our key strengths.
Analytics
Our Analytics & Strategy team provides industry-leading insights.
Operations
Equipped to handle your order processing, logistics support, and forecasting needs.
Retail
Providing your brand the support needed to succeed in any retail environment.
Omnichannel
Enhancing your customer’s experience and driving sales in all modalities.
Marketing
We work to understand the best way to deliver your message.
Emerging Brands
Focused on helping emerging companies build their brand in the CPG industry.
HWY has been family-owned since 1927, growing from one generation to the next alongside the brands, retailers and communities we serve.
We’re proud of where we’ve been. But longevity only matters if you keep evolving.
Today, we’re combining nearly a century of relationships with modern data, technology, marketing and retail expertise to help our partners navigate what’s next.
To exceed their goals and expectations with unstoppable passion, strength and expertise.
For our clients. Our customers.
Our teammates.
We care deeply about helping others achieve their goals, striving to live up to the values of our founders:
Do the right thing. Every day.
Straightforward. Transparent. Trusted.
Make room for what matters.
Balancing family, work and personal development so our people can thrive in all three.
Big challenge? Let’s go.
We take on challenges together, find a way forward and get the job done.
Whether you’re entering the Northeast, expanding distribution or looking for more from your broker, we’re ready to talk.
